Legacy Giving Japan is a nonprofit organization (NPO) promoting awareness and acceptance of legacy giving, which is a form of planned donation to pass on and link assets to the future. As part of the Will for Japan project, the organization issues “En Gift,” Japan’s only publication on legacy giving, and conducts a “Free Wills Campaign” to encourage establishment of legacy giving donations in Japan by providing grants for the preparation of wills.
Sansan and Legacy Giving Japan have each, in their own ways, taken up the challenge of strengthening society by connecting dormant assets with the future.
We are supporting the Will for Japan project under our NEXT initiative. Mindful of “What we can do now, for the future,” we aim to establish the practice of linking assets to the future by re-envisioning long-practiced customs such as exchanging business cards and writing wills.
Through these efforts, we are supporting the next generations of people and fostering the spirit of succession, which encourages continuity into the future and strengthens our sustainability as an organization.