Scan for Trees

Using business cards to
regenerate where
they came from – trees

scanfortrees kv sp - Scan for Trees | CSV

Creating forest land helps vitalize rivers and enrich fishing areas and rice paddies downstream.
Scan for Trees supports recovery from the 2011 Great East Japan Earthquake.

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Business cards are made from paper, which comes from wood. This product turns scanned business cards back into trees. When the total number of cards scanned via Sansan reaches a number equal to the pulp from one tree, we arrange to plant a tree in an area of need. With business cards at our own source, we’re returning them to their own source.

How many trees we’ve planted

From June 2016 to September 2021


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June 2016

Tree planting starts in Miyako City, Iwate Prefecture

Using the “Present Tree” method of the Japanese NPO Environmental Relations, we began planting trees at the Present Tree in Miyako plantation site in the Kawai district of Miyako City, Iwate Prefecture, in northeastern Japan.

The sea off of Miyako is one of the best fishing grounds in the world, but the Great East Japan Earthquake dramatically damaged it. The Kawai area is close to the water source of the Hei River, which is famous for its salmon run. The forest created by planting trees sends pure water into the sea, helping regenerate this rich fishing region.

July 2018

Tree planting completed in Miyako City, Iwate Prefecture img miyako2 - Scan for Trees | CSV

We planted 2,542 trees over 2 years.

To commemorate the end of our planting, a signboard was put up for Meishi no mori (Business Card Forest). With the growth of these trees, we can look forward to revitalization of the Sanriku area’s fishing grounds.

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October 2019

Tree planting starts in Osaki City, Miyagi Prefecture

The next planting site was Present Tree in Miyagi Osaki, in Osaki City, Miyagi Prefecture, also in northeastern Japan.

In this region, farmers have increasingly been giving up raising of livestock because of the damaging effects of the Great East Japan Earthquake and the nuclear accident. In line with this, the need for pasture land is decreasing.

By planting trees in no-longer-used grasslands, we can support rice cultivation and creation of natural life in the lower reaches of the Arao and Eai Rivers, and on a greater level, support recovery from the disasters.

Tree-planting activity reports

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October 26–27, 2019 
12 participants

Trees planted: 300

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June 30 to July 1, 2018 
19 participants

Trees planted: 200

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September 30 to October 1, 2017 
19 participants

Trees planted: 200

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The Present Tree project was developed by the NPO Environmental Relations to support regeneration of forests and promotion of surrounding areas. Scan for Trees plants trees through this project.

NEXT – Sansan’s CSV (Creating Shared Value) Activities What we can do now, for the future